Auto Choice

Independent since day one

Your Spearfish, SD Used Car Dealer - Auto Choice

Years in Spearfish
24+
Positive local reviews
300+
People you deal with
12

Your neighbours on Heritage Drive

Lots of places sell used cars. Not many have been doing it in the same town for over 24 years. Auto Choice has been open and serving Spearfish since day one, and we're still owned and run by people who actually live here. We started this dealership because our neighbors deserved one they could trust—one that inspects every vehicle honestly and prices it fairly, without the pressure tactics you'd get somewhere else.

That's still how we operate today: good, solid vehicles, properly inspected, and honestly priced. No fluff, no pressure. Just a reliable car and a straightforward process.

Inside the Auto Choice showroom in Spearfish

Why Spearfish Locals Buy Vehicles At Auto Choice

Our neighbors do the talking for us. Auto Choice has been open and serving Spearfish for over 24 years, and we're highly reviewed locally, with more than 300 positive reviews from customers right here in town. That kind of track record isn't an accident—it's what happens when you sell good vehicles honestly for two decades and counting.

  • Many of our vehicles come from local owners. They've already proven themselves on Spearfish roads and through Black Hills winters.

  • The price you see is the price you work with. We’re upfront with our numbers, so there are no surprises when it comes time to sign.

  • We don’t believe in high-pressure sales. Our team is here to answer your questions and help you find the right vehicle for your needs.

  • Our advice comes from experience. We know what it takes to get to the Devil's Bathtub trailhead or just get to work on a snowy Tuesday.

Used Trucks, Cars, SUVs, and Vans

A student heading to class at Black Hills State needs something different than a rancher hauling equipment, or a family loading up for a weekend trip. That's why our lot carries a genuine mix of trucks, cars, SUVs, and vans instead of specializing in just one type. Whatever job you need a vehicle to do, chances are we've got a few options worth a look.

Used Trucks, Cars, SUVs, and Vans

What You'll Find on Our Lot

  • Used Trucks (Ford, Ram, Chevy)

  • Used SUVs (Jeep, Subaru, Toyota)

  • Used Cars & Vans (Honda, Kia, Nissan)

Brands We Carry

We don't tie ourselves to one manufacturer. Instead, we stock what's earned a reputation for holding up here: Ford and Ram pickups built for real work, Jeep and Subaru SUVs with the traction to match our roads, and dependable commuters from Toyota and Honda.

Our inventory of used vehicles changes often, but the standard for what earns a spot on our lot doesn't. Our inventory updates throughout the day as we get new inventory, so it's worth checking back if you don't see the right fit today.

Brands We Carry

Work Trucks for the Black Hills

Auto Choice carries used half-ton and heavy-duty pickups for drivers who need a truck for work, ranching, or everyday hauling. Compare the cab, bed, engine, and equipment in our current listings, then talk with our team about the job you need a specific truck to do.

Work Trucks for the Black Hills

Auto Choice Service Center

Spearfish's wild temperature swings and heavy snowfall are hard on a vehicle's battery, starter, and fluid systems—we see it in our service bays every season.

Our technicians focus on what actually keeps you moving here: brake inspections for the grades around town, and a full check of the systems most likely to fail on a cold morning. It's not just about fixing problems. It's about catching them before they start.

Visit Service Center Website

From oil changes and tire rotations to brake service, battery replacement, and wheel alignments, our service center handles the everyday maintenance that keeps a vehicle running here. If it's a common repair, we can probably get you in and out quickly.

Auto Choice Service Center

Serving the Northern Black Hills

Our lot is in Spearfish, but plenty of our customers aren't. We regularly work with buyers driving in from Belle Fourche, Lead, Deadwood, Sturgis, and Rapid City, plus folks crossing over from Sundance and other parts of northeast Wyoming. If you're willing to make the trip, we're glad to make it worth your time.

Serving the Northern Black Hills

Top Rated Auto Lot In Spearfish

You can find our dealership at 321 S. Heritage Drive. We're located right off I-90, making us an easy stop whether you're a student at Black Hills State University or driving in from Rapid City. Our lot is simple to get to.

Top Rated Auto Lot In Spearfish

The people behind it

Eight of us, all local. Come in and you will deal with one of these people from start to finish.

What Our Neighbors Say

The best measure of our work comes from the people who live here. We've helped ranchers get the right work truck, first-time buyers get approved without the runaround, and families find something reliable enough to trust on a long drive. Hearing that we made the process straightforward and fair is why we keep doing this.

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See the Business Profile

Auto Choice is a used-vehicle dealership at 321 S. Heritage Drive in Spearfish, SD, serving Rapid City and the Black Hills for 24+ years. Browse our current vehicles online or stop by to compare the cars, trucks, SUVs, and vans available on our lot.

See What's on the Lot

We've told you who we are and how we do business. The next step is to see the cars and trucks we stand behind. Our online inventory is updated daily with the vehicles currently available right here in Spearfish.

Visit or call

321 S. Heritage Drive

Spearfish, SD 57783

(605) 642-2886Message sales instead

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Or call (605) 642-2886